The Questionnaire

1. Which sex are you? Please circle

Male Female

2. How old are you? Please circle

13-15 16-18 19-22 23+

3. What is your favourite genre of music? Please circle two answers

Pop Hip-hop Indie Folk Rap Rock R&B Metal Club

Jazz

4. How important is it to you that the artist can be seen singing the lyrics of the song in the music video? Please circle

Very Partially Irrelevant

5. Why watch music videos? Circle two answers

To see the artist themselves The storyline Consolation (e.g love

videos if you’re going through a break up) Visual effects

To listen to the music

6. How important is it to you that the lyrics are reflected in the music video (storyline)? Please circle one

Very Quite important Irrelevant

Conclusion

Having gathered this research we found that most of our general ideas corresponded with the answers from our questionnaire. This is particularly the case with Question 6, as we decided that we wanted to integrate the lyrics into the storyline, as can be seen with the part with the wand. We did however, struggle with question 4, as our responses came back with the result that it was quite important for the singer to be seen singing the song. As you can see in our video, there are only a few scenes with Leah singing the song as it was hard to sync her lips with the song.